Evidence-Based Registry (EBR) welcomes pitches from freelance writers across a broad range of topics. We encourage writers of all skill levels and from all backgrounds to pitch to us. We are especially interested in hearing from writers with backgrounds that are traditionally underrepresented in parenting, health, and sustainability journalism, and from outside the United States.

This guide will give you a brief overview of the kinds of stories we publish, what we’re looking for in a pitch, and who to contact when you have an idea.

Most of the stories that EBR commissions come from pitches, but we do occasionally reach out to writers with assignments. If you’d like to be considered for assignments or receive updates on pitch opportunities, you can fill out this form to be added to our database of freelance contributors.

What is an EBR story?

Evidence-Based Registry publishes a wide range of stories, from breaking news to in-depth investigations. Our focus is on evidence-based, actionable content that empowers parents and caregivers. Stories can cover topics like parenting products, health services, sustainability practices, early childhood education, or innovative family care solutions.

We are particularly excited about stories where health, sustainability, and parenting intersect—where science meets real-world application. Stories should feel like must-reads for parents and caregivers who want to make informed decisions.

In general, we commission:

1. News stories (generally 800-1,000 words)
2. Analysis pieces (800-1,000 words)
3. Features (2,500-4,000 words)

In addition to web-based stories, EBR offers opportunities for different formats such as infographics, essays, short profiles, and reviews. If you are an expert interested in writing an op-ed for EBR, please see our dedicated guide for op-ed pitching.

What makes a good EBR pitch?

A good pitch does not need to be long, but it should provide enough detail to give our editorial team a clear sense of the proposed story.

A successful pitch will explain:

1. Why the story matters. Why should EBR’s readers care about your idea?
2. Why now. What makes the topic timely or urgent?
3. Your unique perspective. How will you make the story engaging and insightful?

When pitching, avoid general ideas or broad topics. Instead, focus on a specific story with a clear narrative or argument. For instance, instead of pitching “The benefits of organic baby clothes,” propose, “How one family’s switch to organic baby clothing saved them from toxic chemicals: A deep dive into the science.”

It helps to include a potential headline that aligns with our publication style. Review our website to see how we structure headlines (e.g., we favor clarity over vague questions).

If a similar topic has been covered recently, explain how your take would differ or add new insights. If you’re a first-time writer for EBR, introduce yourself and include links to relevant writing samples, if available.

News and Analysis Stories

If you’re pitching a news story about a development in parenting, health, or sustainability, make it clear why the topic is important and not just incremental. It should have broad relevance, not just appeal to niche audiences.

In addition to straight news stories, we commission analysis pieces that contextualize the news of the day or add new insights. Analysis stories should go beyond summarizing existing reporting and provide fresh perspectives or implications that readers wouldn’t find elsewhere.

Quick turnaround is essential for these pieces. Be sure to highlight the new element you are bringing to the story and the key takeaway for readers.

Features and Essays

Features can take many forms, including profiles, narrative features, or investigative stories.

A good feature pitch should:

1. Tell a specific story. A pitch about a general topic won’t suffice; it should outline the narrative, main characters, and challenges.
2. Showcase compelling storytelling. How will you engage readers? What’s the journey you’ll take them on?
3. Include a clear nut graf. What’s the key insight or argument your story will deliver?

Essay pitches must present a clear argument. Explain what you want to say, why you are uniquely qualified to write it, and what evidence or examples you’ll use to support your perspective.

Pitching for Special Series or Print

EBR occasionally publishes themed series and special projects. While we are currently focused on web content, print opportunities may be available in the future.

Potential formats include:

1. Short news stories (500-800 words)
2. Data visualizations and infographics
3. Essays and book reviews (up to 2,000 words)
4. Narrative features, investigations, and reported essays (2,500-4,000 words)

Each special series or project has a defined theme. Themes and pitch deadlines will be shared with contributors in advance through our freelance database.

How much does EBR pay?

Rates range from $0.50 to $1.50 per word, depending on the complexity of the story and the writer’s experience. Features and investigative stories pay more than shorter news pieces or analysis.

Who do I pitch to?

If you have questions or are ready to submit a pitch, please email [Insert Editor Name] at editor@evidencebasedregistry.com. Be sure to include “PITCH” in the subject line of your email.

We prefer pitches to be included in the body of your email rather than as an attachment.